Adding content to your website
There are many factors to consider when choosing website content - from your intentions for your website to the messages you are trying to communicate to your visitors.
For example, are you planning to use your website for additional non-DistributorCentral sales transactions such as custom printing or embroidery? If so, your website content should include photos of your products, item descriptions, prices and information on how your customer can place their order.
Are you planning to use your website as an extension of a physical store? Then you will probably want content such as information about your store, directions and maps to your physical location, photos of your products, customer testimonials and so on.
Content and Quality
Whatever the use for your new website, keep in mind the most critical element in creating the content on your pages...quality. From the minute people sign on to their computers to the minute they shut down, your visitors are reading content. They are reading e-mail messages, online media articles and information on websites. Visitors are critical of the copy they are reading and they will judge your website by the quality of your copy writing.
Don't forget to use:
· correct grammar and spelling
· consistent tone and style
· helpful information
If you are not comfortable writing your own website content, you may want to ask the help of a professional, or at least ask someone to proof your work.
Content also includes graphics and links to other websites and sources of information. When laying out your copy, keep in mind that most visitors to your website will scan the page first before reading copy in detail. Using bullet points and subheads to aid in this scanning and to highlight the strong points you wish to convey is an excellent way of grabbing attention.
How does content affect being found online?
If you haven't given much thought to how content affects your results on search engines, now is the time to ask yourself, "What content do I put on my website to make sure it turns up on search engines and it turns up near the top of the search results?" To bring visitors to your website, you must be found online. Keywords are crucial for this.
Keywords are the terms and phrases visitors use on search engines to find information on the Internet. Think about your products and services, and the types of keywords a visitor would use to find what you offer online. Then, when developing your website copy, incorporate these same keywords within the content. The more you use the keywords in your copy the better...this will drive your website higher on the search engine results.
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